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Associate Director – Value, Access & Payment-Payer Marketing

qualified candidates should email resume to jobs@tseworldwide.com

Job Description

We are seeking individuals for a new team to help create market segmentation of value message to our customers (Payors, Hospitals and Healthcare Systems, ACOs, etc..)  These new positions are high priority and high profile as they are deemed to be critical to the success of our Oncology brand which is a leader in IO.  This role is complex and since we do not have a historical perspective, we are willing to be flexible in the credentials.  What we must see is:
-Deep Oncology Knowledge
-Payor awareness
-Ability to translate scientific data into a compelling message for our customers
-Advanced Scientific Degree
This position is responsible for leading their team in developing integrated VA&P product strategies for all the brands.  In addition, s/he will be primary point of contact with the Worldwide Value Team related to early pipeline discussions. Serve as single point of contact accountable for Market Access / Payer Marketing with BU Executive Leadership.  This position leads cross-functional collaboration / support of VA&P partners (Channel and Patient Support Services, Value, Pricing, Commercial Economics and Contract Ops).
Responsibilities (consistent across US):
  • Lead establishment/maintenance of product value proposition inclusive of pricing, access, reimbursement, patient services and dispensing
    • Oversee strategic and operational planning for payer stakeholders aligned to TA strategy
    • Lead the integration of Market Access deliverables to Brand business planning
    • Partner / member of BU Leadership Team; recognized as VA&P expert/contributor to BU discussions/decisions
    • In partnership with Segment Marketing, Policy, and Pricing, identify, interpret and assess macro events and trends (payer, policy, economic) and advise on potential implications on TA
    • Identify refinements to payer strategy, tactical plans and specific tactics based on understanding of performance
    • Oversee the development of all [T/A]-specific payer resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities.
  • Act as key interface and collaborate with Executive Leaders VA&P organization, Policy, Medical and Global
    • Identify/integrate expertise from other VA&P, Medical (U.S. and Global) groups required  to achieve goals
    • Lead cross functional VA&P teams
  • Oversee and review recommendations for U.S. Core Value Teams  for [T/A]. Coordinate Access cross-function matrix, including Medical, HEOR, and Professional marketing, to identify opportunities and threats, establish desired messaging, and prioritize data generation and publication plans. Lead the resourcing process for priority Value work
  • Oversee work of Population Health marketing team in developing relevant 114 materials for field teams.
  • Actively participate in LCM and LoE planning as well as key business strategy teams at franchise level.
  • Ensure Payer teams integrations with other field teams including Advocacy, Field Medical, and Govt Affairs.
  • Maintain and create environment of high ethical standards for team and focus on key behaviors

Qualifications

  • BA/BS degree or equivalent
  • 10+ years of relevant marketing / market access / key account / brand management experience
  • Significant channel experience (Commercial, Public payer; PBM; ACOs, IDNs)
  • Reimbursement / affordability focus
  • Experience building and leading a diverse team
  • Detailed understanding of key customers including their underlying economic funding flows.
  • Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships
  • Ability to work across boundaries and partner with various stakeholders to build consensus and get results
  • Experience and knowledge of promotional regulatory processes.  Additional competencies include Strategic Planning, marketing analytics, Brand Therapeutic Area Knowledge, Customer / Competitive insights, and Seasoned Judgment
  • Ability to prioritize/work effectively in a fast-paced, dynamic environment to execute key initiatives & meet all deadlines
  • Strong analytical skills and ability to think strategically about pricing approaches within a complex ecosystem/market
    Preferred Qualifications:
  • MBA or other advanced degree is preferred
  • Experience with Alliance management (as relevant)
  • Strong written and verbal communication skills
  • Experience in translating insights and strategies into effective marketing tactics
  • Experience leading multi-functional teams to accomplish specified goals
  • Experience in negotiating, executing, and implementing contracts
  • Exceptional aptitude for learning quickly and ability to communicate technical concepts to a wide range of stakeholders
  • Track record of highly ethical and compliant behavior